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Freelance web designer

Design that says less
and means more.

Design that says less and means more.

Freelance designer specializing in brand identity, web design, and digital products for startups and small businesses. Based in Lyon — working with clients worldwide since 2019.

About me

I'm Anna,
an independent designer

I believe the best design disappears — it doesn't ask for attention, it earns trust. That's the standard I hold every project to.

I work at the intersection of brand and digital product. Over the past 7 years, I've helped startups, founders, and small teams turn early ideas into brands people actually remember through identity systems, websites, and the small details most people never notice, but always feel.

My approach is simple: less noise, more clarity. Every project starts with the same question, what does this brand actually need to say? And everything else follows from there.

  • based in Lyon

  • 40+ projects delivered

  • 7 years in practice

  • 7 years in practice

  • based in Lyon

  • 40+ projects delivered

  • 7 years in practice

Services

What I do

A focused set of services — no bloated packages, just what your brand actually needs.

01 — Brand Identity

Naming, visual identity, and brand guidelines that give your business a clear, consistent voice — online and off.

Strategy

Logo & Visual System

Brand Guidelines

Print & Packaging

02 — Web Design

Websites designed to convert, not just to look good. Every page is built around clarity, hierarchy, and a story that makes sense.

UX/UI Design

Responsive Layouts

Copywriting Support

SEO Foundations

03 — Framer Development

From design to a fully live, fast, and responsive site — built directly in Framer with custom interactions where it matters.

Framer Build

Custom Code Components

CMS Setup

Performance Optimization

04 — Art Direction

Ongoing creative direction for brands that need a consistent eye across campaigns, content, and product — without hiring a full team.

Creative Direction

Content Guidelines

Photography Direction

Campaign Support

Services

What I do

A focused set of services — no bloated packages, just what your brand actually needs.

01 — Brand Identity

Naming, visual identity, and brand guidelines that give your business a clear, consistent voice — online and off.

Strategy

Logo & Visual System

Brand Guidelines

Print & Packaging

02 — Web Design

Websites designed to convert, not just to look good. Every page is built around clarity, hierarchy, and a story that makes sense.

UX/UI Design

Responsive Layouts

Copywriting Support

SEO Foundations

03 — Framer Development

From design to a fully live, fast, and responsive site — built directly in Framer with custom interactions where it matters.

Framer Build

Custom Code Components

CMS Setup

Performance Optimization

04 — Art Direction

Ongoing creative direction for brands that need a consistent eye across campaigns, content, and product — without hiring a full team.

Creative Direction

Content Guidelines

Photography Direction

Campaign Support

Testimonials

What clients say

A few words from people I've had the chance to work with.

  • "Anna understood that our furniture needed room to breathe. The site feels as calm and considered as the pieces themselves, and it sold our first run."

    Sofia Lindqvist

    Creative Director, Field Studio

  • “Anna understood the label before we finished explaining it. The campaign looks exactly like the nights we design for.”

    Tom Whitaker

    Founder, Cadence

  • "Our old site buried the buildings under text. Anna let the projects speak first, and we've had more serious enquiries in three months than in the past year."

    Julien Moreau

    Founding Partner, Nord Architecture

  • "Anna got what we were trying to say about travel before we could put it into words. The new identity finally feels like the trips we actually sell."

    Lena Hartmann

    Co-founder, Transit

Let's work together

Let's build something
worth noticing.

I'm currently taking on new projects
Let's talk about what you're building.

Newsletter

Stay in the loop

Thoughts on brand, web design, and the craft behind good work — sent rarely, read quickly.

© 2026 Format — All rights reserved

Let's work together

Let's build something
worth noticing.

I'm currently taking on new projects
Let's talk about what you're building.

Newsletter

Stay in the loop

Thoughts on brand, web design, and the craft behind good work — sent rarely, read quickly.

© 2026 Format — All rights reserved

Let's work together

Let's build something
worth noticing.

I'm currently taking on new projects
Let's talk about what you're building.

Newsletter

Stay in the loop

Thoughts on brand, web design, and the craft behind good work — sent rarely, read quickly.

© 2026 Format — All rights reserved

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