About me
Hi, I'm Anna.
I design brands and digital products for people who care about the details — because I do too.
I started out designing packaging for small local brands, back when "portfolio" meant a physical binder. Somewhere along the way, print turned into digital, and one-off projects turned into a full practice — but the instinct never changed: understand the problem before touching a single pixel.
How I work
Three steps, no shortcuts.
Tools & skills
The right tool
for the right problem.
The disciplines I bring to a project, and the tools I use to deliver them.
Brand Strategy
Before any visual work begins, I get clear on positioning, voice, and what the brand actually needs to say — and to whom.
Visual Identity
Logos, color, type, and the small visual details that make a brand recognizable at a glance and consistent everywhere it shows up.
Web Design
Interfaces built around clarity and hierarchy, not decoration — every page designed to guide the eye and make the next step obvious.
Art Direction
A consistent eye across campaigns, content, and product, so every touchpoint feels like it belongs to the same brand.
UX Research
Understanding how people actually use a product before designing the solution so decisions are based on behavior, not assumptions.
Figma
Where every project starts and takes shape — from early exploration to the final, pixel-precise handoff.
Framer
I take a design file all the way to a live, fast, responsive site — built directly in Framer, with custom interactions where they matter.
Who I work with
Startups, founders, small teams.
From pre-seed founders shaping their first brand to small teams outgrowing their current site, I work best with people who care as much about the details as I do.
Before we start a project
Questions, answered.
A few things people usually ask before we start.
How do we start a project?
A short call to understand what you need, followed by a proposal with scope, timeline, and price — no surprises.
Do you work with agencies?
Yes, on a select basis — usually for brand or Framer development support on their client projects.
What's your typical timeline?
Most brand and web projects run 4 to 8 weeks, depending on scope. You'll have a clear timeline before we start.
Do you offer support after launch?
Yes. Every project includes a short post-launch window, and ongoing support is available after that.
What's not included?
Copywriting and paid media aren't part of my core offer, but I can recommend people I trust for both.
